The Powder Shampoo began as one woman’s vision to revolutionize the personal care industry. We believe great products shouldn’t come at the cost of the Earth, and that consistent innovation is essential to combating the climate crisis. Our philosophy is simple: sustainable products should be both effective and enjoyable to use. With over 50 years of combined experience in the beauty and personal care industry, our dedicated team is now focused on benefiting not just your scalp, hair, and skin—but the planet as well.
TEDx | The Plastic Pandemic by Jlynn Chen
Jlynn Chen | Founder & CEO, The Powder Shampoo
Jlynn is a veteran in the hair care industry with over 20 years of experience. During this time, she built a successful beauty distribution business across Asia, all while being a dedicated mother to her three children. Now, she’s reshaping the beauty industry with The Powder Shampoo—an eco-conscious brand lovingly formulated and made in Singapore.
Planet First
The inspiration for The Powder Shampoo came to me when I thought about the world my children and grandchildren would grow up in.
I learned that greenhouse gas emissions could rise to 49 metric tons by 2030, and double by 2050—leading to irreversible damage to the planet we call home. This shook me to my core. The thought that my grandchildren may never know what it’s like to walk through a forest or feel grass beneath their feet deeply troubled me. It was a moment of reflection, and I realized that many long-standing industry practices simply didn’t make sense in today’s world.
What revolution did you want to make?
From that moment, I set out on a mission to change the way we shower. I believe there is a better, smarter, and more sustainable way for us to care for our hair and body.
I envisioned a product that would retain the cleansing power and pleasure of foaming shampoos and body washes, while being effective, enjoyable, and easy to use. But just as important was the goal of creating it without plastic packaging.
The result? The Powder Shampoo was born.
